
Data Privacy Day: How to Protect Your Business from Data Breaches

Practical steps every business should take today to protect sensitive customer and employee data from costly, avoidable breaches.
Data Privacy Day, observed every January 28th, is a useful annual reminder for Minneapolis-St. Paul businesses to step back and evaluate how well they're actually protecting the sensitive data they collect, store, and process every day.
What Data Privacy Day Is Really About for Businesses
Beyond personal privacy awareness, Data Privacy Day is a practical checkpoint for reviewing what data your organization holds, where it lives, who can access it, and whether your current protections match the sensitivity of that data.
A Data Privacy Self-Assessment
- •Do you know exactly what sensitive data you hold? Client financials, employee records, health information, and proprietary business data all carry different handling requirements.
- •Do you know where it's stored? Data scattered across personal devices, unmanaged cloud apps, and old backups is much harder to protect - or delete - than data centralized in known systems.
- •Who has access, and why? Access should map directly to job function, reviewed regularly, not accumulated over years of role changes.
- •How would you know if it was breached? Detection capability matters as much as prevention.
Turning Awareness Into Action
- Complete a data inventory identifying what sensitive data exists and where it lives.
- Review access permissions against current job roles, removing unnecessary access.
- Confirm encryption is applied to sensitive data both at rest and in transit.
- Update your data breach response plan and confirm every team member knows their role in it.
Veracity Technologies' Business Technology Assessment helps Minneapolis-St. Paul businesses turn Data Privacy Day awareness into a concrete, prioritized action plan for protecting sensitive information year-round.
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Published 2025-05-25 · Last reviewed December 2025